Know What Your Business Is Worth, And Keep More Of It


Impetus prepares business owners to engage bankers, lenders and buyers through defensible financial narratives. Institutional quality at a fraction of the time and cost of traditional advisors

Complimentary 15 minute consultation. Walk away with a value range for your business 

Impetus works on flat fees, compensation is not contingent on deal size. One seller saved $450k in banker fees on a $30M sale

No Success Fee. And You Pay Less To Everyone Else, Too

Impetus works on a flat fee. No percentage of your sale, ever. And because you arrive with a banker-ready story, the bank you engage has less work to justify their fee

$450k

saved on a single $30M sale

Flat Fee

no percentage of your sale paid to Impetus

For CPAs & Attorneys | We handle the financial narrative prep. You keep your client relationship

Your Client Goes To Market Ready. You Remain The Quarterback

When a client decides to sell, packaging their financials into a buyer-ready story often lands on your plate. Impetus takes that prep off your desk while you remain your client's trusted advisor and quarterback throughout

No referral fees, no stepping on your relationship. And with no success fee, more of your client's proceeds stay with your client

Experience on multinational transactions with $20B corporates, now working for owners like you

Selected Deal Experience

Sale of Professional Services Company to Strategic

  • Scope Optimize company positioning and financial narrative

  • Objective Position for premium valuation and strategic fit

  • Outcome ~2x Incremental Adj. EBITDA turns versus original valuation

Sale of Chocolate and Confections Producer to PE

  • Scope Convey premium brand heritage and future growth roadmap

  • Objective Position for premium valuation and generate buyer interest

  • Outcome ~3x Incremental Adj. EBITDA turns versus original valuation

Sale of Automotive Components Distributor to PE

  • Scope Develop key value drivers, financial story and growth levers

  • Objective Position for premium valuation with competitor

  • Outcome ~1.2x Enterprise Value versus original valuation

The Impetus Group offers a variety of presentation formats that help companies communicate strategic plans and pursue liquidity generating processes


93% of PE firms reported exit preparation initiatives led to improvement in exit valuations.
— EY PE Exit Readiness Study 2025

Our Services

  • Sale Narratives

    Provide buyers with a complete company overview, from core business model to future strategic opportunities

  • Capital Raise Narratives

    Whether raising capital or entering new market verticals, ensure corporate initiatives are succinct and impactful

  • Teaser Narratives

    Expertly condense business attributes into just one to two pages

Achieve gold standard results at a fraction of the cost charged by investment banks and other advisors

Companies that effectively communicate their financial performance to investors and stakeholders experience higher valuations, with an average 6% increase in their P/E ratio compared to their peers
— McKinsey & Company

Unparalleled Expertise

  • Industry-proven professionals

  • Dedicated preparation team

  • Results-oriented approach

Versatility & Customization

  • M&A, capital raise, strategy

  • Internal / external audience

  • Tailored length and complexity

Cost Efficiency

  • Cost-efficient flat fee structure vs. retainers and success fees

Secure A Premium Sale Price And Keep More Of It